Indie real estate brokerages joining cloud-based competitors, like eXp Realty and Real
EXp's absorption of Tropical Realty team highlights budding trend
BYTEKE WIGGIN Staff Writer
- The deal between eXp and Tropical Realty highlights an expansion strategy that cloud-based brokerages are using to accelerate their growth.
If you can’t beat ’em, join ’em.
This thinking has long inspired some independent brokerages to affiliate with traditional brands. And a similar rationale is spurring others to join fast-growing virtual brokerages that do not operate physical offices, such as eXp Realty and Real.
Tropical Realty, a Brevard County, Florida brokerage, recently shed its brokerage status to…